Application Requirements - Medill - Northwestern University.

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Medill student Nikki Baim (BSJ20) has won the 2018 Walter S. and Syrena M. Howell essay competition for her analysis of “truth gone awry.”.

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Medill’s Office of Student Life provides academic counseling and support to all Medill IMC students. Medill Career Services provides support to students on a variety of career management topics, including job search strategies, resume and cover letter review, interview preparation and how to negotiate offers.

Spiegel also launched its initial advisory board comprised of the following five members: Jim Lecinski, former Vice President, U.S. Sales and Services at Google and currently an associate professor in the Integrated Marketing Communications program at Medill.

The IMC program deals heavily in the latter two 'buckets' and has a large focus on digital marketing and communications. If you want to have a broader degree, stick to MBAs. If you know that you're interested in something like content or communication strategy, then apply to the IMC program. I graduated from Kellogg in 2013 and have nothing but.

Application Instructions: Master of Science in Integrated Marketing Communications Deadlines and Notification Dates Medill reviews applications submitted by the application deadline on an expedited basis. If you submit your completed application by the deadline, you will receive your admissions decision by the date listed below: Program Full.

IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines (for example, general advertising, direct response, sales promotion, and public relations) and combines these disciplines to provide clarity, consistency, and maximum communications impact (Schultz, 1993).

The rise of e-commerce, digital marketing, and mobility have radically transformed the ways shoppers engage with brands and stores. The Spiegel Research Center is studying these changes and uncovering data-driven insights that retailers can use to maximize the value of their engagement to drive.

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